Managers will want good pay and working conditions as they are employees of the company. In addition to this, they may wish for the company to grow and become more profitable. This may provide them with bonuses in the short term and larger functions to manage in the longer term. Their impact is the performance of their department.

Employees want good pay and working conditions. This may include job security, good working relationships and motivating work. Employees may be concerned if the company they work for is unprofitable as it would affect how secure they feel in their job. Their impact is the quality of products and services and therefore customer satisfaction.

Owners (shareholders) will take a share of the profits and will therefore be interested in how profitable the company is. They will also be concerned about the strategic plans of the directors as this will affect the future value of their shares in the company. Their impact is strategic decisions and choice on whether to invest further.

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