A2 Evaluation of Business Ideas

Unit 7: Business Decision Making

  • Does the good or service solve a problem? Will there be demand for this?

  • Does this match your key skills and core competencies? Do you have to motivation to see this through?

  • Is there a gap in the market?

  • Do you have a USP? Can you be competitive?

  • Can you afford the start-up costs?

  • Will it be profitable? When?

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A2 Location of the Business

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Unit 7A Glossary