A1 Scope of Business
The scope refers to the range of activities a business embarks on. This could be different products, different functions and different markets. Markets can be categorised into local, national and international.
A local business is a business that provides products and services to a small population in a local area. The area may be confined to a town, village, city or geographical area. A small cafe would be a local business when there is only one outlet as it will cater to people who can travel to it.
Costa is national coffee shop chain in the UK
A national business has operations or outlets across a whole country but not outside of the borders of that country. They may have branches in multiple different cities and towns. Costa coffee has over 2,000 outlets across the UK through franchising.
International businesses have business activity in multiple countries. They may choose to keep their products the same across the different countries they operate in or adapt them for local needs. As of 2020, Starbucks has over 30,000 stores around the world.
