Unit 17: Digital Marketing

Learning Aim A: Examine the Role of Digital Marketing Within the Broader Marketing Mix

BTEC Business Studies Unit 17: Digital Marketing

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A1 Definitions of Digital Marketing
A1 Digital Marketing to Extend the Marketing Mix
A1 Current Trends in Digital Marketing
A3 Devices for Displaying Digital Communications

Learning Aim B: Investigate the Effectiveness of Existing Digital Marketing Campaigns

BTEC Business Studies Unit 17: Digital Marketing

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B1 Digital Marketing Objectives
B2 Digital Strategies to Meet Target Objectives
B3 Return on Investment Compensation Models
B4 Benefits and Concerns of Online Advertising

Learning Aim C: Develop a Digital Marketing Campaign for a Selected Product or Brand

BTEC Business Studies Unit 17: Digital Marketing

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C1 The Marketing Planning Process
C2 Digital Marketing in the Marketing and Promotional Mix