C2 Product Development
Product Development refers to the adaptations you make to your goods and services to best meet the needs of your target market.
Adaptations to the form of a product include the shape, design, size and visual appeal.
Adaptations to the function of a product refer to the changes that can be made to the way it is used to meet consumer needs. This could include how easy it is to use, how comfortable it is and the sophistication of tasks it can perform.
Packaging should protect the product, give information about the product, communicate the brand and create added visual appeal.
Branding is the communication of a brand through symbols, text and design. This can be used to make your brand stand out and to gain customer trust in your products through associating your brand with high quality.
