The Marketing Campaign (Unit 2)

A marketing campaign is the combination of strategies and activities to achieve a marketing goal such as selling a new product or launching a brand. You will now develop your own marketing campaign which should include the following elements

  • Content of the Marketing Message

  • Selection of an appropriate marketing mix

  • Selection of appropriate media

  • Allocation of the campaign budget

  • Timelines for the campaign, including monitoring

  • How the campaign is to be allocated

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The Extended Marketing Mix (Unit 2)

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Appropriateness of the Marketing Campaign (Unit 2)