C4 Place in the Marketing Mix

Written By Rebecca Gossage

Place - What retailers do your customers frequent? Where would they expect to see your type of product? Do they feel comfortable shopping online? Should you set up a website or would they prefer to buy your goods in person? Where are your competitors selling? What can be done in store for your products to stand out?

Rebecca Gossage https://www.yourbusinessroom.com
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C4 People, Processes and Physical Environment