B1 Analysis of Data

Analysis of data involves reviewing the data to establish any patterns and trends.

Comparison of data between different years can illustrate trends such as a rise or decline in sales or costs. Comparison of data with competition can raise questions about activities that raise performance. Comparison of data between different customer groups can help identify a profitable target market.

Evaluation of data to predict consequences, provide reasonable alternatives and justify solutions

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B2 Porter’s Five Forces Model

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B1 Storage of Data