Unit 5: Survival and Growth

BTEC Level 3 Enterprise and Entrepreneurship

A: Explore the factors which influence the survival of an enterprise

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A1 The Stages in Recruiting and Selecting Staff
A3 The Use of Technology in Developing Customer Relationship Strategies
A3 The Role of the Internet in the Market
A2 The Role of Technology in Decision Making
A2 The Role of Technology in Mobility
A2 The Role of Technology in Efficiency and Cost Control
A1 The Product Life Cycle
A1 Purpose of Resource Management

B: Examine the ways in which business growth can be measured

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B1 Financial Growth Measures
B2 Non-Financial Growth Measures
B1 The Importance of Cash Flow

C: Investigate the reasons why some enterprises might fail

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C1 Internal factors
C1 Lack of Planning
C1 Unrealistic and Over-Ambitious Business Plans
C1 Over-Expansion
C1 Poor Management
C1 Insufficient Capital
C1 Cash Flow Problems
C1 Failure To Exploit Technology
C1 Loss of Key Staff
C2 External Factors
C2 Competitive Pressures
C2 Changes in the Labour Market
C2 Changes In Consumer Tastes And Preferences
C2 New Government Legislation and Statutory Controls
C2 Over-Specialisation

D: Explore the growth and exit strategies which could be considered by the owners of an enterprise

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D1 Obtain Additional Finance
D2 Planning an Exit Strategy
D1 Franchise Opportunities
D1 Change in Ownership of the Enterprise
D1 Ansoff Matrix