A1 Enterprise and Entrepreneuship

Written By Rebecca Gossage

Enterprise is the process of using creativity and innovation to meet customers’ needs and aspirations by:

  • Creating products and services and identifying a market for them

  • Identifying gaps in the market for existing products and services

  • Identifying and addressing the risks facing an enterprise to increase the likelihood of success.

Entrepreneurship is the capacity and willingness to:

  • develop, organise and manage a new venture

  • anticipate risks and uncertainty in order to make a profit.

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BTEC Level 3 Enterprise and Entrepreneurship

Rebecca Gossage https://www.yourbusinessroom.com
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A1 Identifying and Addressing Risk
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A1 Types of Enterprise