Team Purpose (Unit 9 P1)
Unit 9: Teambuilding in Business. Resources for BTEC Business Studies
Team purpose is the fundamental reason why a team exists and was formed in the first place. A purpose clarifies the team’s longer-term visions and its expected impact. A clear purpose helps to:
Establish aims and objectives
Align with the overall organisation’s vision
Motivate team members
Establish individual roles
Guide Decision-Making
Examples of Team Purpose in Business
To Solve Problems
Some teams exist to identify, resolve and prevent issues that arise within the organisation.
For example, quality control teams inspect finished and part-finished goods to check whether they meet customer expectations. Should they find any issues, they put plans in place to fix any issues and to avoid substandard products reaching the customers.
To Support Other Teams
Some teams exist to assist other teams in the organisation to effectively achieve their goals.
For example, IT support teams fix technical issues other departments have with their IT equipment, such as computers and ensure the IT systems are well maintained and updated.
To Create
Some teams exist to create new content, products or services that do not previously exist. This is important to maintain a competitive edge by offering something new.
For example, content creation teams create videos, blog posts and social media posts to engage customers, develop relationships and stand out from competitors.
To Innovate
Some teams exist to take ideas and put them into practice. This may involve exploring practical improvements to existing products and processes.
For example, Research and Development (R&D) teams create prototype products and test them to identify any issues and make improvements.
To Plan
Some teams exist to make future predictions, set goals and outline plans to meet them. These teams may establish goals that influence the individual team goals.
For example, the marketing team researches the external environment and customer preferences. This helps inform future projections and strategic planning to meet the future needs of consumers.
To Facilitate
Some teams exist to ensure smooth and efficient processes. This may include staff training on skills and techniques, managing resources and equipment and reorganising tasks.
For example, the HR department regularly reviews the workforce to assess skill levels and requirement,s providing support and training where needed.
To Analyse
Some teams exist to gather and interpret data, providing insights to inform strategic decision-making.
For example, financial planning and analysis teams identify trends in sales, profitability, liquidity and other financial indicators to identify trends and provide useful data on predicted financial outcome to decision-makers.
