A4 Unique Selling Point
USPs are unique selling points. These are features of a product that make it stand out from competition in a way that is appealing to a target market. Market research can give a clear picture of what is already offered by competition. A thorough competitor analysis can help identify gaps that can inform a USP. Thorough research into customer preferences can inform a USP. Gathering customer opinions on existing competitors can help identify features that can be improved or added.
