A4 Segmentation
Segmentation is the process of dividing the population into groups of people who share similar characteristics or behaviours. By identifying segments and researching the specific wants and needs of those segments, businesses may decide to target their products on one segment that best fits their offerings or they may make adaptations depending on which segment they are targeting. This helps meet the specific needs of those customers and in turn increases customer satisfaction.
Demographic Segmentation is the practice of dividing the population into segments based on factors such as age, race, religion, gender, family size, ethnicity, income, educational level and socio-economic group
Psychographic Segmentation is the practice of dividing the population into segments based on social class, attitudes, lifestyle and personality characteristics.
Geographic Segmentation is the practice of dividing the population into segments based on the location where people live such as villages, towns, cities, countries and global regions.
Behavioral Segmentation is the practise of dividing the population into segments based on factors such as spending, consumption, habits, loyalty status and desired benefits.
