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Unit 16: Visual Merchandising

Learning aim A: Explore how Retail Outlets Apply Visual Merchandising and Display Techniques in Line with Legislation and Safety Considerations

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Display safety legislation - Retailers must ensure that all measures have been taken to ensure that fixtures, fittings, equipment and props will not cause harm to any visitor to the premises.

Display techniques - Methods used to showcase products to customers in store in a visually appealing way.

Dump tables - A free standing display where products are left on a table for customers to rummage through.

End caps - A shelving unit at the end of a store aisle where promotional or sale items are displayed.

Fixtures - Equipment or furniture used to display products such as gondolas, end tables and garment walls.

Food safety regulations - The Food Safety Act 1990, The General Food Regulations 2004 and Food Safety and Hygiene Regulations 2013.

Free-standing displays - Portable display units that communicate the branding of the products they hold.

Gondolas - A free-standing shelving unit used to display products in retail.

Mannequins - A large human shaped figure used to display clothing in store.

Mass display - Assembling a large quantity of the same product in one location to draw attention to it.

Micro-merchandising - Adapting the product line and quantity in various retail outlets to meet local demand.

Price marking legislation - Businesses must clearly display the price of the product including VAT in writing for any products they sell.

Product labelling legislation - Information about products must accurate to avoid misleading the consumer.

Product placement - Arranging items in retail outlets so that customers can easily find products that meet their needs.

Product segmentation - A strategy in which retailers group their products into groups with similar attributes or characteristics in order to aid customer navigation in store.

Props - Items used to help display products in store such as mannequins, busts, forms, furnishing enhancements and product demonstration.

Slat walls - A display system where products can be attached to horizontal grooves cut out of a wall.

Visual merchandising - The practise of arranging and displaying merchandise in a retail setting in order to highlight product benefits in order to attract customers.

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