Glossary
Unit 16: Visual Merchandising
Learning aim A: Explore how Retail Outlets Apply Visual Merchandising and Display Techniques in Line with Legislation and Safety Considerations
Quizlet Link
Display safety legislation - Retailers must ensure that all measures have been taken to ensure that fixtures, fittings, equipment and props will not cause harm to any visitor to the premises.
Display techniques - Methods used to showcase products to customers in store in a visually appealing way.
Dump tables - A free standing display where products are left on a table for customers to rummage through.
End caps - A shelving unit at the end of a store aisle where promotional or sale items are displayed.
Fixtures - Equipment or furniture used to display products such as gondolas, end tables and garment walls.
Food safety regulations - The Food Safety Act 1990, The General Food Regulations 2004 and Food Safety and Hygiene Regulations 2013.
Free-standing displays - Portable display units that communicate the branding of the products they hold.
Gondolas - A free-standing shelving unit used to display products in retail.
Mannequins - A large human shaped figure used to display clothing in store.
Mass display - Assembling a large quantity of the same product in one location to draw attention to it.
Micro-merchandising - Adapting the product line and quantity in various retail outlets to meet local demand.
Price marking legislation - Businesses must clearly display the price of the product including VAT in writing for any products they sell.
Product labelling legislation - Information about products must accurate to avoid misleading the consumer.
Product placement - Arranging items in retail outlets so that customers can easily find products that meet their needs.
Product segmentation - A strategy in which retailers group their products into groups with similar attributes or characteristics in order to aid customer navigation in store.
Props - Items used to help display products in store such as mannequins, busts, forms, furnishing enhancements and product demonstration.
Slat walls - A display system where products can be attached to horizontal grooves cut out of a wall.
Visual merchandising - The practise of arranging and displaying merchandise in a retail setting in order to highlight product benefits in order to attract customers.