Unit 16: Visual Merchandising

Learning Aim A: Explore How Retail Outlets Apply Visual Merchandising and Display Techniques in Line With Legislation and Safety Considerations

BTEC Business Studies Unit 16: Visual Merchandising

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A3 Legislation and Safety Considerations
Glossary

Learning Aim B: Examine the Psychological and Technological Merchandising Techniques Used to Influence Customers

BTEC Business Studies Unit 16: Visual Merchandising

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B1 Psychology of Visual Merchandising
B1 Lighting in Retail
B2 Psychological Techniques
B3 Technological Techniques
Glossary

Learning Aim C: Create a Successful Display for a Retail Outlet Through the Use of Appropriate Visual Merchandising Techniques

BTEC Business Studies Unit 16: Visual Merchandising

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C1 Retail Outlets
C2 Success Factors
C3 Legal and Safety Aspects
Glossary