Glossary
Unit 16: Visual Merchandising
C: Create a Successful Display for a Retail Outlet Through the Use of Appropriate Visual Merchandising Techniques
Quizlet Link
CTNs - Small retailers where people make impulse purchases of a small number of products.
Department stores - Large outlets organised into different departments that sell different categories of products.
Discount stores - Outlets selling goods at prices below normal retail price.
Factory outlets - Retail outlets where brands sell directly to the consumer.
Farm shops - Retail outlets situated on farm premises that sell produce grown or reared on the farm.
Hypermarkets - Large self-service retail stores that combine groceries and homewares found in supermarkets with department stores.
Indoor markets - A covered space or building where multiple vendors can set up stalls to sell their goods.
Legal and safety aspects - Health and safety, risk assessment, ticketing legislation.
Not-for-profit organisations - Outlets set up to raise funds for specified causes.
Outdoor markets - Outside public spaces where multiple vendors can set up stalls to sell their goods.
Pop-up shops - Temporary retail spaces set up in areas with high foot traffic to sell goods for a short period.
Retail outlets - Department stores, discount stores, supermarkets, hypermarkets, convenience tobacco newsagents (CTNs), factory outlets, not-for-profit organisations, 'pop-up' shops, farm shops, outdoor/indoor markets.
Success factors - Appropriate merchandising style for product and outlet type, incorporation of appropriate props and displays, effective use of signage and graphics.
Supermarkets - Large self-service stores that sell a wide range of food and household goods that are purchased by most households on a regular basis.
