Glossary
Unit 16: Visual Merchandising
Learning aim B: Examine the Psychological and Technological Merchandising Techniques Used to Influence Customers
Quizlet Link
Aesthetics - Designs used to create interesting and tasteful qualities in a retail outlet.
Atmospherics - Music, mirrors and lighting.
Electronic displays - Using technology such as screens and projectors to communicate to customers in store.
Intangible techniques - Atmospherics , sensual environment and visual effects.
Interactive point of sale - Methods to give customers experiences of interaction with products in store such as VR and playing with product samples.
Odd versus even pricing - Creating a perception of a bargain by using odd numbers as the last digit on a price.
Point of sale (POS) - The place in a store where payment is made and ownership of products is transferred to customers.
QR codes - A type of barcode that can be read by a digital device to provide the user with further information.
Retail environment design - Visual communications, lighting, colours, music and scent.
Retail psychology - The study of human purchasing behaviour, including factors influencing preferences and purchasing patterns.
Sensual environment - Sight, touch, scent, taste, sound and temperature.
Tangible techniques - Store location, design and aesthetics, store windows, transition zones, use of company/brand names, fixtures positioning, signage, promotions, odd versus even pricing, fitting rooms, packaging design, angles and sight lines, composition (vertical and horizontal), point of sale (POS), displays, in-store announcements.
Visual effects - Light, colour, texture, shape and dimension combined.
