Success Factors (Unit 4 P3)
Success factors are the elements that contribute to the overall success of an event. Establishing success factors helps communicate your goals to event staff, ensuring everyone works towards a common purpose. They can also provide a clear framework to evaluate the success of the event after it has occurred. This provides feedback which can be shared with clients to secure future contracts. It can also provide clarity on areas to improve for future events.
Success Factors in Event Planning Include
Clear objectives
Budget and resource management
Planning and execution
Venue and logistics
Marketing and promotion
6. Attendee experience
7. Risk management and contingency planning
8. Team and supplier management
9. Use of technology
