Unit 18: Creative Promotion

Learning Aim A: Explore the Role of Integrated Marketing Communications in Creative Promotion

BTEC Business Studies Unit 18: Creative Promotion

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A1 The Purposes of Marketing Communications
A2 Developing Effective Marketing Communications
A3 The importance of Integrated Marketing Communications

Learning Aim B: Review the Effectiveness of the Promotional Mix Used by Different Businesses

BTEC Business Studies Unit 18: Creative Promotion

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B1 The Elements of the Promotional Mix
B2 Influences on the Choice of Promotional Activities
B2 Promotional Activities in Different Markets
B2 Link Between Promotional Activities and Strategies
B2 Ethical Issues and Promotional Activities
B2 Use of Statistics and Research to Mislead
B2 Legal Issues
B2 Organisational Influences
B2 Political Influences
B2 Social Factors
B2 Competitive Pressures

Learning Aim C: Create a Plan for a Promotional Campaign

BTEC Business Studies Unit 18: Creative Promotion

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C1 Linking Promotional Methods to Market Segments
C2 Costing Different Forms of Promotion
C2 Monitoring Promotional Expenditure
C3 Producing a Proposal
C3 Producing a Promotional Plan
C3 Monitoring Marketing Activity
C4 Laws Related to Selling
C4 Ethical Considerations
C4 Effects of Compliance and Non-Compliance