Unit 19: Pitching for a New Business

Learning Aim A: Explore Potential Ideas for a Micro-Business Start-Up

BTEC Business Studies Unit 19: Pitching for a New Business

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A1 Idea Generation for New Products
A1 Decision Matrix
A2 Models for Business Opportunity
A3 Factors to be Considered When Setting up a Micro-Business
Glossary

Learning Aim B: Develop a Business Plan for a Viable Micro-Business Start-Up

BTEC Business Studies Unit 19: Pitching for a New Business

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B1 Defining the Target Market
B2 Legal Aspects
B3 Financial Aspects
B4 Marketing Mix SWOT
Sample Business Plans
Glossary

Learning Aim C: Carry Out a Pitch for Funding for the Chosen Micro-Business

BTEC Business Studies Unit 19: Pitching for a New Business

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C1 Documents and Materials for Pitch to Audience
C2 Professional Presentation Skills Demonstrated in the Pitch
C3 Review and Evaluation of the Pitch
Glossary