Unit 16: Visual Merchandising

C: Create a Successful Display for a Retail Outlet Through the Use of Appropriate Visual Merchandising Techniques

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CTNs - Small retailers where people make impulse purchases of a small number of products.

Department stores - Large outlets organised into different departments that sell different categories of products.

Discount stores - Outlets selling goods at prices below normal retail price.

Factory outlets - Retail outlets where brands sell directly to the consumer.

Farm shops - Retail outlets situated on farm premises that sell produce grown or reared on the farm.

Hypermarkets - Large self-service retail stores that combine groceries and homewares found in supermarkets with department stores.

Indoor markets - A covered space or building where multiple vendors can set up stalls to sell their goods.

Legal and safety aspects - Health and safety, risk assessment, ticketing legislation.

Not-for-profit organisations - Outlets set up to raise funds for specified causes.

Outdoor markets - Outside public spaces where multiple vendors can set up stalls to sell their goods.

Pop-up shops - Temporary retail spaces set up in areas with high foot traffic to sell goods for a short period.

Retail outlets - Department stores, discount stores, supermarkets, hypermarkets, convenience tobacco newsagents (CTNs), factory outlets, not-for-profit organisations, 'pop-up' shops, farm shops, outdoor/indoor markets.

Success factors - Appropriate merchandising style for product and outlet type, incorporation of appropriate props and displays, effective use of signage and graphics.

Supermarkets - Large self-service stores that sell a wide range of food and household goods that are purchased by most households on a regular basis.

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