Unit 22: Market Research

Learning Aim A: Examine the Types of Market Research Used in Business

BTEC Business Studies Unit 22: Market Research

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A3 Limitations of Market Research
A3 Benefits of Market Research
A1 Purpose of Market Research
A2 Qualitative and Quantitative Research
A2 Secondary Research
A2 Primary research
A3 Appropriateness of choice of research

Learning Aim B: Plan and Implement a Market Research Activity to Meet a Specific Marketing Objective

BTEC Business Studies Unit 22: Market Research

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B1 Planning Stage
B2 Implementation Stage

Learning Aim C: Analyse and Present Market Research Findings and Recommend Process Improvements.

BTEC Business Studies Unit 22: Market Research

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C1 Arithmetic Mean, Mode and Median
C1 Range and Interquartile Range
C1 Standard Deviation
C1 Time Series Analysis
C1 Scatter Diagrams and Trends
C2 Presentation of Research Results
C3 Value of the Information