Unit 28: Branding

Learning Aim A: Investigate the Role of Branding in a Selected Business

BTEC Business Studies Unit 28: Branding

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A1 Principles of branding
A1 Customer Loyalty Ladder
A1 Branding as Part of the Marketing Mix
A2 Brand as an Asset
A2 Protecting the Brand
A3 Benefits of Strong Branding
A3 Disadvantages of Branding
Glossary

B: Review How Branding is Used by a Selected Business

BTEC Business Studies Unit 28: Branding

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B2 Brand Design
B2 Using Packaging to Communicate a Brand
B2 Brand Touchpoints
B3 Internal Influences of Brand Activity
B3 External Influences of Brand Activity
Glossary
B1 Branding as Part of Business Strategy

Learning Aim C: Recommend Changes to a Brand for an Existing Product

BTEC Business Studies Unit 28: Branding

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C2 Brand Audit
C2 Changing Brand Perceptions
C2 Reasons for Changing a Brand
C2 Changing Branding to Reflect Social Trends
Glossary
C1 Challenges of managing brands