Unit 2: Research and Plan a Marketing Campaign

Learning Aim A: Explore How Different Markets are Researched Using Different Models and Tools

BTEC Business Studies Unit 2: Research and Plan a Marketing Campaign

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A1 The Role of Marketing
A1 Marketing Aims and Objectives
A1 Approaches to Marketing
A1 Customer Relationship Management (CRM)
A2 Market Research Methods
A2 Features of a Research Plan
A2 Market Segmentation
A2 Primary Research Methods
A2 Secondary Research Methods
A3 Business Models Used in Marketing
Unit 2A Glossary

Learning Aim B: Explore Approaches to Product Marketing Nationally and Internationally

BTEC Business Studies Unit 2: Research and Plan a Marketing Campaign

Featured
B1 Research the Characteristics of a Market
B2 Research Marketing Campaigns
B2 Stages in Research
B3 Research the Promotional Mix
B3 The Role of the Internet in Promotion
Unit 2B Glossary

Learning Aim C: Develop a Plan for a Marketing Campaign for a New Product

BTEC Business Studies Unit 2: Research and Plan a Marketing Campaign

Featured
C1 Marketing Aims and Objectives
C2 Developing the Rationale
C3 Application of the Marketing Mix
C4 The Marketing Campaign
C5 Appropriateness of a Marketing Campaign
C6 Formal Business Reports
Unit 2C Glossary